Embedded Files
Theme Overview:
You will be introduced to the concept of the market, explore the marketing and people functions and investigate entrepreneurs and business start-up.
You will be looking at how businesses identify opportunities and to explore how businesses focus on developing a competitive advantage through the interaction with customers.
You will develop an understanding of how businesses need to adapt their marketing to operate in a dynamic business environment.
You will also consider people, exploring how businesses recruit, train, organise and motivate employees, as well as the role of enterprising individuals and leaders.
Click on image for Topic 1
Topic 1
Meeting Customer Needs
Click on image for Topic 2
Topic 2
Market
Click on image for Topic 3
Topic 3
Marketing Mix & Strategy
Click on image for Topic 4
Topic 4
Managing People
Click on image for Topic 5
Topic 5
Entrepreneur and Leaders
Report abuse